Who we are and our DNA
At CTA DMC Events Designer, we believe events should create something real: trust, connection, and peace of mind. That’s why we design authentic, meaningful experiences built with purpose, attention to detail, and a deep understanding of the people who live them.
We work with a close, hands-on approach, strong local expertise, and a responsible mindset — creating moments that strengthen relationships, inspire genuine interaction, and leave a positive, sustainable impact on both teams and the destinations where we operate.
oUR GOAL is to build lasting relationships based on trust.
We connect people, brands, and communities through authentic experiences that create meaningful bonds and generate value beyond the event itself.
Local experts. Global standards. Zero surprises.
Our mission is to design and deliver memorable experiences that help brands achieve their objectives with complete confidence.
We bring creativity, care, and precision to every detail, working with clear processes, experienced local teams, and a strong focus on the people involved in each event. We act responsibly, respecting communities, destinations, and the environment — because we believe a truly great event should also create a positive and conscious impact.
Experiences delivered with certainty.
Our Vision We aim to be the DMC of choice in Mexico for national and international companies, recognized not only for creating memorable events, but for being a trusted local partner that delivers certainty, proximity, and excellence.
More than events. Peace of mind.
Accountability
We take full ownership of every project. From planning to on-site execution, we assume responsibility for the details, anticipate challenges, and continuously seek improvement—because shared success is built through commitment and accountability.
Communication
Open, clear, and timely communication keeps everything running smoothly. Listening closely, responding quickly, and providing transparency allows us to work as true partners and remove uncertainty throughout the process.
Excellence
We strive for excellence in execution, service, and experience. With attention to detail, creativity, and high standards, we deliver events that are thoughtfully designed and flawlessly executed.
Our Journey
A story built on trust, local expertise, and certainty
2005 | Where it all began
CTA DMC Events Designer was founded in Cancún with a clear purpose: to raise the standard of corporate events in Mexico.
From the very beginning, our vision was simple but ambitious — to offer global clients more than traditional event planning. With a small, hands-on team, we focused on creating highly personalized experiences, designed with care, precision, and a deep understanding of what clients truly need when organizing events away from home: confidence and control.
Those early years shaped our DNA — attention to detail, close client relationships, and full ownership of every event.
2010–2015 | Growth with intention
As demand grew, so did our responsibility.
We expanded our operations into the Riviera Maya and began working more closely with international markets across the United States, Europe, and Latin America. During this period, we built strong, long-term relationships with top local suppliers, ensuring consistency, quality, and reliability across every program.
CTA became a trusted reference for high-level corporate events in Mexico — not because of scale, but because of execution, transparency, and results.
2016–2020 | Expanding expertise, not complexity
As the market evolved, we expanded thoughtfully.
We launched operations in Los Cabos, Mexico City, and Mérida (Yucatán), strengthening our presence in key destinations while maintaining the same hands-on approach. At the same time, we introduced CTA Leisure Travel, a division dedicated to luxury leisure experiences.
This evolution allowed us to support a wider range of clients and programs, without losing what defines us: customization, local expertise, and total control over every detail.
2021–Present | Experience, evolution, and certainty
Today, CTA continues to evolve with the industry — without losing sight of what matters most.
Having celebrated our 20th anniversary, we move forward with the confidence that comes from two decades of hands-on experience delivering corporate events in Mexico. This milestone reflects not only longevity, but deep local expertise, trusted relationships, and a proven ability to adapt.
We integrate technology, optimize logistics, and continuously refine our processes to provide greater efficiency, transparency, and clarity for our clients. Our senior local teams bring experience, agility, and proactive problem-solving to every project, allowing us to anticipate challenges and maintain full control at every stage.
What drives us today is the same purpose that guided us in 2005: to remove uncertainty, protect our clients’ objectives, and deliver events that feel fully under control.
Because for us, creating unforgettable moments isn’t just about the experience — it’s about the confidence behind it.
Our Team
Valeria Serrano
CEO
The difference between good and great work lies in the attention to detail. This dedication not only guarantees quality in our services but also reflects our unwavering commitment to excellence and our desire to exceed our clients’ expectations. At CTA Event Designer DMC, we are passionate about transforming the ordinary into extraordinary experiences, crafting memorable moments that genuinely resonate with people.
Francisco Guerrero
Sales Manager
Throughout my career, I’ve had the opportunity to collaborate on a wide range of projects within the events, tourism, and hospitality industries. This experience has allowed me to truly understand each client’s needs and transform them into practical, effective solutions.
I strongly believe that when vision, passion, and commitment are shared within a team, every collaboration becomes an opportunity to grow together and leave a positive mark on every experience we create.
My focus is on building relationships based on trust, maintaining close and transparent communication, and ensuring that every project reflects the level of quality and service that defines CTA.
Paula Araque
Sales Executive
Every experience we create begins with my commitment to truly listen to our clients, provide a close and personalized service, and contribute ideas that genuinely add value to each project.
Paola Pérez
Operations
From my role as Operations Coordinator at CTA Event Designer DMC, my main focus is to create experiences that are lived with ease, confidence, and enjoyment. Behind every event there are people, expectations, and emotions, and my work is about caring for every detail so our clients and their groups feel supported, safe, and fully present in each moment.
From planning through on-site execution, I coordinate every stage with sensitivity and attention, ensuring that our service not only meets the highest quality standards, but also creates trust, well-being, and a genuine sense of care. My goal is for each group to take away not just a successful event, but an experience they remember for how it made them feel.
COMMITMENT TO SUSTAINABILITY
Experiences with a positive impact
At CTA DMC Events Designer, we are committed to designing responsible and sustainable experiences that generate value for both participants and the communities and destinations where we operate.
We believe that incentive and event programs can go beyond the experience itself. That's why we partner with our clients to create customized sustainable programs that foster social awareness, strengthen a sense of belonging, boost team motivation, and contribute to the responsible development of the region.
Each initiative is designed with intention, care, and alignment with your company's values, ensuring a positive, authentic, and well-executed impact.
