Who we are and our DNA
At CTA DMC Events Designer DMC, we transform the way events connect people, creating real, meaningful moments that spark creativity, inspire genuine interactions, and support a sustainable future.

oUR GOAL is to build lasting bonds between people, brands, and communities.
Our mission craft unforgettable experiences that help brands truly shine. We bring creativity, care, and precision to every detail, delivering exceptional service while respecting people, communities, and our planet.
Our Vision We want to be the go-to international Destination Management Company known for creative, client-focused, and sustainable events delivered with integrity, presicion and heart. Together, we build lasting relationships, strong partnerships, and a legacy we’re proud to pass on.
Accountability
We own our work and always look for ways to get better, because growing together matters.
Communication
Open, clear, and timely communication keep us connected and make things run smoothly.
Excellence
We go the extra mile with quality, creativity, and fresh ideas that make every event special.
Our History
The Beginning (2005)
In 2005, CTA Event Designer DMC was established in Cancun with a clear vision: to provide exceptional event planning services of the highest quality for clients seeking more than traditional offerings. Starting with a small team, we set out to organize events aimed at creating unique and personalized experiences that truly make a difference.
Growing and Expanding (2010-2015)
As the years passed, the demand for our services grew, enabling us to expand our operations to the stunning Riviera Maya and reach international markets, including the United States, Europe, and Latin America. During this time, we forged strong relationships with top suppliers in the industry, ensuring the quality and success of every event. We positioned ourselves as a benchmark in the design and production of high-level corporate events in Mexico.
Diversification of Services (2016-2020)
As the market evolved, we diversified our offerings to include new destinations and services, launching operations in Los Cabos, Mexico City, and Merida (Yucatan). Simultaneously, we introduced the CTA Leisure Travel division, specializing in luxury leisure travel. This expansion allowed us to serve a broader spectrum of clients while maintaining our commitment to customization and excellence in every project.
Innovation and Adaptation (2021-Present)
Today, we remain committed to innovation and adaptability in response to evolving market trends. We implement advanced technology and offer efficient logistics solutions to enhance our services. Our team continues to grow and refine their skills, ensuring we stay at the forefront of the events industry. Our passion for creating unforgettable moments is the driving force behind our commitment to providing the best experience at every event we organize.
Our Team
Valeria Serrano
CEO
The difference between good and great work lies in the attention to detail. This dedication not only guarantees quality in our services but also reflects our unwavering commitment to excellence and our desire to exceed our clients’ expectations. At CTA Event Designer DMC, we are passionate about transforming the ordinary into extraordinary experiences, crafting memorable moments that genuinely resonate with people.
Jimena Díaz
Sales Executive
I firmly believe that when work is done with love, it reflects in every detail. My mission is to listen to you, understand what you are truly seeking, and transform it into authentic and meaningful experiences. I not only focus on providing you with efficient service but also on creating something memorable and purposeful with you, driven by innovation, creativity, and human warmth. In every project I develop, I put my heart and mind at the service of your vision because I know that truly special moments arise from care, passion, and dedication.
Paula Araque
Sales Executive
Behind every exceptional experience crafted for our clients is my commitment to providing personalized and excellent service, coupled with a dedication to continually introducing new and innovative ideas.
COMMITMENT TO SUSTAINABILITY
We are dedicated to delivering responsible and sustainable experiences that benefit both travelers and local communities.
At CTA DMC Events Designer, we recognize the significance of creating meaningful moments for your group. We assist you in developing a unique sustainable program that promotes social awareness, enhances employee morale and motivation, fosters a sense of pride and belonging, and supports the sustainable development of the region.






